The Cannabis Industry will be welcoming a new contender onto the stage; film director Ford Coppola. The director will be adding the pot business to his empire, alongside his successful wine hospitality and wine empires.
Coppola, a famous film director, has recently signed an agreement with another famous cannabis name, the Humboldt brothers. The Humboldt brothers are a pot business based in Garberville and they are the key owners to one of Humboldt’s largest marijuana cultivation farms; Humboldt County marijuana farms. The deal between Coppola and the Humboldt brothers involves the production of, not one, but three different ‘limited edition’ cannabis strains.
The flower strain will be known as “The Grower’s Series but Francis Ford Coppola.” These limited edition strains will only be available at a few selected licensed pot dispensaries located in California and Chill, a Bay Area pot delivery service company will be the sole deliverer.
There is evidence that Coppola has been planning this business enterprise through a few select moves. At the beginning of this year, the film tycoon opened a business called the Sana Co. Coppola already has a similar business that his wines fall under, the Family Coppola, but the director chose to create a separate business for the launch of his new venture in marijuana.
Coppola has made some noteworthy statements on the connection between the two industries, wine and cannabis, and all while the wine industry has yet to determine whether or not the cannabis industry could harm or uplift the wine industry.
In a prepared statement Coppola said that “Wine and cannabis are two ancient and bounteous gifts of Mother Nature, linked by great care, terroir, and temperateness. Expertise making one applies to the other.” Showing his tendency for love of artisanal craftsmanship and expertise, Coppola went on to say that “As with growing grapes, location matters, and the Grower’s Series reflects California agricultural expertise creating a true blend of art and science.”
While most know Coppola for his expertise in directing films, few are aware of his expertise in crafting and directing business. Coppola is taking advantage of a business opportunity, not only because he sees an opening, but also because he sees a bridge to connect and complement his current businesses as well. Coppola has been quoted as saying that his new company, Sana, will be giving “…life to a progressive vision for pioneering the highest-quality, sun-grown cannabis products through sustainable farming.”
Coppola is not alone in this type of business venture. A few other wines and beer companies have sought to do similar ventures. Both the wine and beer industries are veering into the cannabis niche as the industry looks set to storm the markets in the United States.
At the end of October, another landmark deal for the heavyweights of the California economy was brokered; Constellation Brands Inc., the owners of the Robert Mondavi Winery in the Napa Valley among other smaller scale wineries signed a deal that made them the 37% owners of a Cannabis Company located in Canada.
Furthermore, the introduction of a cannabis drink at the beginning of this year hallmarked the first connection between a well-known brewing brand and the cannabis industry. Lagunitas Brewing Co. (from Petaluma) forged a deal to create a cannabis drink made with the famous Santa Rosa CannaCraft. This cannabis drink is only sold in licensed pot dispensaries.
The founder and chief executive of the Humboldt brothers company, Johnny Deim, has said the deal between his company and the famous director and business tycoon, Coppola, has made an indelible mark on the future of the cannabis industry and pot business. He admitted that while numerous famous musicians and brands had approached him to forge a deal and partnership, he was most comfortable partnering up with the director due to Coppola’s “passion for the product”.
The Coppola cannabis series is set to be birthed with events aligned with the Herb Somm. The Herb Somm is a premium lifestyle brand that has marketed and positioned itself neatly into the gourmet marijuana niche. The Coppola cannabis series will consist of 3g packets of the limited edition cannabis flower strains. The different strains are designed to be grown in and around the microclimate of the Humboldt County- mirroring the way that the wine in the same area is grown and marketed.
Each package will be comprised of 3g of the three different limited edition strains as well as a pipe and rolling paper. The packages will be sold for $99 each.
According to Kathleen Murphy, the innovation director for Sana, Coppola first approached the Humboldt brothers with his business idea approximately one year ago. The Humboldt brothers then proceeded to offer as many as 20 various cannabis strains before a panel finally decided on the top three strains. Coppola had the final say on the three limited edition strains to be a part of his empire.
Murphy went on to add that the company has its sights set on the ‘cannabis curious’ and that the company is a trustworthy name that is in place to help people on the journey.