Marketing Platform for Marijuana

HOW TECHNOLOGY PROVIDES A MARKETING PLATFORM FOR MARIJUANA INDUSTRY ?

Marijuana cultivation and distribution has been operational for years but only became legal in the United States in 2012. A number of states have some kind of legally permissible use for recreational marijuana, but it is still a highly regulated substance under federal law. From its early stage of legalization, Silicon Valley has been injecting capital into the marijuana industry. Marijuana and its affiliated businesses represent one of the fastest growing industries in North America. “Adult recreational sales amounted to $2.6 billion in 2016 and could reach $11.2 billion by 2020. With promising revenue and expansion across states, industries and product offerings, the marijuana industry has become an attractive opportunity for investors” – Forbes.com. Government will make billions of dollars in revenue annually and business owners will smile to the bank. So, why does the cannabis market encounter challenges in creating awareness for marijuana products via conventional methods like other …

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