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Coronavirus Brings Unique Opportunity for Cannabusiness

The world is changing. Retail is changing. Consumer behavior is changing. Effectively, stores are closed. Most order online these days and pick up their orders curbside. In California, stores are mostly operating an all-delivery model. Cannabis is no exception. The state’s burgeoning pot industry is quickly adapting itself to the needs of consumers amidst a coronavirus pandemic currently debilitating the economy.  The Challenge  Because cannabis remains illegal at the federal level, cannabusinesses are unable to access federal bailouts or any kind of financial relief. What is more, strict stay-at-home orders effectively canceled popular income-generating events, such as 4/20. Companies have to find new methods of reaching consumers. They are even lobbying lawmakers to recognize cannabis for its many benefits. Officially. According to Forbes, they won. Cannabis is effectively essential business, able to operate freely, provided companies adhere to stringent COVID-19 protocols. There is opportunity in this, a chance for weed …

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